Conclusion: Where Is Employee Engagement Headed?

The term “employee engagement” and the many solutions it has spawned have created ample disagreement and difficulty. However, we believe the ultimate goal is quite simple: creating clear communication and better relationships among employees and employers. Solutions that easily facilitate this communication will be the tools everyone wants to use — and ultimately the solutions that succeed.

The employee engagement category presents opportunity and risk. Many companies have a chance to change their destinies. Emerging players will have the chance to grow into category leaders. Even traditional superpowers may find new avenues for growth. At the same time, many companies can no longer be sure who their competitors really are. Your biggest risk long term may come from a company that’s not currently on your radar. Even some of today’s leaders may find themselves unexpectedly in decline.

There are no easy answers. But whether you’re looking to make the most of the opportunity ahead, mitigate the risks, or maybe accomplish a little of both, call The Starr Conspiracy. We’re happy to offer our insights to help you bring the future into focus.

Upcoming Reports

The following brandscape reports will be available in 2016 and 2017:

Get notified as upcoming brandscapes are released:

Get your HR technology considered for an upcoming brandscape:

Let us know

About This Report

© 2016 The Starr Conspiracy Intelligence Unit
Principal authors: Lance Haun, Heather Tolksdorf, and Steve Smith
Editors: Steph Buchanan, Lou Chapman, and Jonathan Goodman
Design: Bailey Blanchone, Nancy Crabb, and Erin Sanders
Technology: Kyle Simmonds and Michael Mercer
Project management: Racheal Bates and Emily Byrne

About The Starr Conspiracy Intelligence Unit

The Starr Conspiracy Intelligence Unit (TSCIU) has a deep knowledge of, and thought-provoking perspectives on, human capital management and enterprise technology and software that it loves to share through accessible and well-crafted insights and guidance. From our Brandscape Reports™ to our agency blog, TSCIU delivers content that goes way beyond “resources.” We take your business as personally as you do, and we will challenge you to shift your perspective. Most important, though, we deliver marketing clarity, so you can make decisions with confidence.