Disdain for Your Buyer
If you don’t like HR people or learning people, you should probably hang it up. If you feel that you can only be successful by going around the people you’re trying to help, you should probably move on. If you think that HR people or learning people are slow, dim-witted, or lazy, you should probably find a new gig. Here’s the deal: Even if you think that HR person doesn’t have the power to buy your solution, they certainly have the power to block it. One way or another, you’re going to have to work with your buyer.
Action: Get Real
If you don’t like your buyer, how can you operate in their best interest? I’ve seen many companies in this space fail because deep down, they just don’t like the people they’re selling to. If that’s you, you’re the problem.