The 2015 TSCIU Human Capital Management Vendor Brandscape BRAND POWER Dominant Strong Engaging Emerging Nascent MESSAGE FOCUS Clear/Compelling Trending Positive Trending Negative Muddled/Unengaging 2015 2016 Competitive Potential LOW HIGH Competitive Strength HIGH Workday Oracle SAP/SuccessFactors ADP Ceridian Kronos Ultimate Software NetSuite Tribe Namely BambooHR Skillsoft/SumTotal Sage Zenefits Infor Workday Oracle SAP/SuccessFactors ADP Ceridian Kronos Ultimate Software NetSuite Tribe Namely BambooHR Skillsoft/SumTotal Sage Zenefits Infor Continue