Conclusion: Where Is HCM Headed?

It’s easy to look at the top three or four brands in HCM technology and think that the market is lining up based on their future execution. However, our brandscape research suggests that the market is in a state of rapid change being driven largely by the emergence of the SMB segment and other trends reviewed here. We believe that these changes will have a dramatic impact on the way HR technology is adopted in enterprises of all sizes over the next few years. In technology markets, you can’t assume that just because you’re a leader today, you’ll be a leader tomorrow. Remember Yahoo! in 2000, or, for that matter, PeopleSoft in 2000, or Lawson in 2006.

Though the large incumbent brands have an opportunity to capitalize on their current position, we expect to see further innovation in both technology and go-to-market business models that will impact the HCM category as a whole. The Starr Conspiracy Intelligence Unit sees a fast-moving HCM market that is only building velocity.

As the way work gets done is changing around the globe, so will the way HCM technology supports that work. 2015 is lining up to be a year that will support those big changes.

Upcoming Reports

The following brandscape reports will be available in 2015:

  • Talent Acquisition Brandscape™
  • Employee Engagement Brandscape™
  • Learning Brandscape™
  • Talent Management Brandscape™
  • HR Technology in the SMB Brandscape™
  • Benefits and Wellness Brandscape™
  • BPO Brandscape™

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About this report

© 2015 The Starr Conspiracy Intelligence Unit

Principal author: George LaRocque

Supporting author: Lance Haun

Editors: Steph Buchanan, Jonathan Goodman, and Steve Smith

Design: Nancy Crabb, Jonathan Irwin, and Bailey Blanchone

Technology: Michael Mercer and Kyle Simmonds

Project management: Heather Tolksdorf and Racheal Bates

About The Starr Conspiracy Intelligence Unit

There’s a new era of enterprise technology that can finally unleash the full promise of human potential. If you’re on board, we’re ready to get you there.

The Starr Conspiracy Intelligence Unit (TSCIU) delivers growth-oriented strategy, research, and advisory services, providing the guidance and key insights you need to grow market share and increase profitability. Let’s face it: The protectors of the status quo in marketing fall back on outdated formulas that won’t deliver growth and aren’t sustainable. We’ve seen it before and that approach to marketing is dead.

TSCIU takes your business as personally as you do and we will challenge you to shift your perspective. Most important though, we deliver marketing clarity so you can make decisions with confidence.