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Consumer Tech Trends and Their Impact on Enterprise HCM Software

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In short: Consumer tech is making HR technology better

It's All About Brand

In the past: HR technology was dictated by only a few users in HR and IT.


HR technology is dictated by everyone in an organization. Branding is more important than ever. And you need to have a great brand.


That's the percentage of fans who will recommend you on social media.


That's the percentage of non-fans who will recommend you on social media.


That's the difference in overall satisfaction levels between fans and non-fans.

Just as technology is getting a consumer face, so must our efforts to effectively promote and roll out new technologies across large enterprises.

What Can You Do?

You wanna be successful? Of course you do.

Here are the 3 things you need to do to address the consumerification of HR technology head on:

Recruit champions

Internal employees who love your product will be heavy users and can influence others.

54% of leaders believe social business will be important to the corporate world, with that number growing to 68% in the next two years.

The Executive's Role in Social Business. MIT Sloan Management Review. 2013.

Reward behaviors

Reward efforts and actions that lead to increased adoption across the enterprise.

"Purchasing and licensing have little to do with whether a technology will be used."

Craig Roth, Gartner

Promote best practices

Provide resources, attention, and intellectual curiosity to early-stage technology implementations.

American LaFrance was forced to undergo Chapter 11 bankruptcy after a bad ERP implementation caused severe operational disruptions.



What issues can come up during an HR technology implementation in this consumerified world?



People are slow to adopt


Lean on your champions


There's spotty adoption


Promote and roll back out to groups using it the least


Your rollout is losing velocity


Add new rewards and increase social pressure


Risk vs. Reward

Risk Reward


Employee users are constantly frustrated and angry, becoming the ultimate reason your tech eventually disappears for another solution.


Employee users can't imagine their life without your technology and become the biggest advocates for keeping your technology in place or expanding its use.

Want to learn more about how to address all of the challenges HCM technology providers are facing in the market?

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The Starr Conspiracy