Marketers in this space are by-the-numbers people. To get your numbers right and balance all of your (sometimes competing) needs next year, fill out the short form on this page and download the e-book "Your 2014 Marketing Budget by the Numbers." You'll learn how to:
- Budget effectively based on your business strategy
- Get the right budget mix of people and programs
- Use your brand strategically
- Make the most of your demand generation opportunities by focusing on the right activities and offers
