Setting Up Context
Why?
In short: Consumer tech is making HR technology better
It's All About Brand
Now
HR technology is dictated by everyone in an organization. Branding is more important than ever. And you need to have a great brand.
85%
That's the percentage of fans who will recommend you on social media.
60%
That's the percentage of non-fans who will recommend you on social media.
13%
That's the difference in overall satisfaction levels between fans and non-fans.
Just as technology is getting a consumer face, so must our efforts to effectively promote and roll out new technologies across large enterprises.
What Can You Do?
You wanna be successful? Of course you do.
Here are the 3 things you need to do to address the consumerification of HR technology head on:
Recruit champions
Internal employees who love your product will be heavy users and can influence others.
54% of leaders believe social business will be important to the corporate world, with that number growing to 68% in the next two years.
The Executive's Role in Social Business. MIT Sloan Management Review. 2013.
Reward behaviors
Reward efforts and actions that lead to increased adoption across the enterprise.
"Purchasing and licensing have little to do with whether a technology will be used."
Craig Roth, Gartner
Promote best practices
Provide resources, attention, and intellectual curiosity to early-stage technology implementations.
American LaFrance was forced to undergo Chapter 11 bankruptcy after a bad ERP implementation caused severe operational disruptions.
BaselineObstacles
What issues can come up during an HR technology implementation in this consumerified world?
Plenty!
Issue
People are slow to adopt
Solution
Lean on your champions
Issue
There's spotty adoption
Solution
Promote and roll back out to groups using it the least
Issue
Your rollout is losing velocity
Solution
Add new rewards and increase social pressure
Conclusion
Risk vs. Reward
Risk
Employee users are constantly frustrated and angry, becoming the ultimate reason your tech eventually disappears for another solution.
Reward
Employee users can't imagine their life without your technology and become the biggest advocates for keeping your technology in place or expanding its use.
Want to learn more about how to address all of the challenges HCM technology providers are facing in the market?
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