2014 is poised to be a huge year in HCM technology. Unfortunately, the old ways of marketing and selling enterprise software and services to HR are changing, but the tactics marketers use aren’t changing with it. Download the e-book “7 B2B Marketing Trends Every HR Technology Brand Needs to Know in 2014.” You’ll discover why you need to:
- Get in front of prospects Chicago election-style: early and often
- Look at fully differentiating SMB and enterprise-level product offerings
- Contextualize and customize your message for the prospect
- Understand that the rules of brand awareness are even more important
