Brand journalism is a buzz phrase that seems to be popping up all over the place these days. But is it something truly different and worth your time? The short answer is that using content to generate demand and build brand deserves your full attention. Download The Starr Conspiracy white paper “Beyond the Buzzword: Brand Journalism and the Future of Content Marketing” and find out why. You’ll discover:
- How great content can create emotional connections with your brand
- The two biggest mistakes that B2B technology buyers make when they build their message position
- The nine essentials for using content to build your brand
You’ll see how brand and demand are joined at the hip and learn how to focus your time, effort, and budget.