The 2016 TSCIU Employee Engagement Vendor Brandscapes
The brandscapes for the three employee engagement categories addressed in this report illustrate four vendor attributes for Employee Engagement providers:
- Brand power — the strength of a brand within a particular category
- Message focus — the quality and focus of a vendor’s go-to-market message and value proposition
- Competitive strength — the brand strength, financial strength, and strategic alliances of a vendor
- Competitive potential — the foreseeable businesses trajectory of a company
Recognition Vendor Brandscape
Rewards and recognition companies have arguably had engagement as a primary focus longer than any other category of providers. And as recognition has grown out of the century-old corporate rewards industry, these providers represent the most mature category addressing employee engagement. What may be surprising, however, is the dominance of Sodexo Benefits and Rewards Services (BRS) within this category. Ultimately, the story of this category will be led by dominant legacy brands — well known and unknown — and by exciting upstart brands that are finding innovative approaches to engaging employees through reward and recognition initiatives.
Others to Consider: Motivosity, Nudge Rewards, Point Recognition, Redii, Teamphoria, TemboSocial/TemboStatus, USMotivation, WorkAngel, YouEarnedIt
Wellness Vendor Brandscape
In 2016, wellness and well-being is hot! And based on how the providers are positioning their offerings, interested companies must be seeking not only health outcomes. They also want employee engagement outcomes as part of their return on investment from these providers. In wellness, we see more consumer-oriented brands like Fitbit claiming considerable mindshare and accomplishing what many B2B brands could not: gaining a dominant share of voice. At the same time, strong category players like Virgin Pulse and Limeade are making sure their technology is as effective as the gadgets that support that technology.
Others to Consider: CrossKnowledge, FitLinxx, Shine by JouleBug, Sonic Boom Wellness, Sprout At Work, Welbe, WellRight, Wellsource, Whil, WORKTERRA
Measurement Vendor Brandscape
No one provider can claim market leadership in the engagement measurement category. With a number of fresh approaches competing for legitimacy (pulse surveys, eNPS, culture mapping), we predict this category won’t settle down anytime soon. Despite big brands like Gallup, Willis Towers Watson, and Aon Hewitt dominating mindshare and converging on smaller point solutions here, the engagement measurement category is bursting with growth potential. There is absolutely a clear path forward for smaller brands that have noteworthy products and demonstrable outcomes.
Others to Consider: 15Five, BlackbookHR, Confirmit, Engagement Multiplier, Happiness Works, Herd Wisdom, Hyphen, Kanjoya, OfficeVibe, Peakon, Perceptyx, Plasticity Labs, Reflektive, Responster, Waggl, WorkplaceDynamics